Case study on ourselves
If folks were unaware, we have a product called Spredfast for managing social media. Well, this week we are officially launching the product. But not today! That would be silly given that it is MLK day. And not tomorrow since that would be the day after a 3 day weekend, which would also be silly. So later in the week stay tuned.
But I bring this situation up for a few reasons:
- Gain awareness from my readers about what we are doing (shameless plug)
- Mention that we are a live case study for product promotion via social media
- Recognize that, in some sense, we are cheating. We are getting the help of PR firm Porter Novelli in this launch.
Now the 3rd point is probably not entirely fair to us. I have never said firms should eschew other forms of PR or marketing and only do social media. In fact, I firmly believe the opposite. Firms should certainly use all tools at their disposal that they can afford and that make strategic sense for themselves. We aren’t running a super bowl ad, for instance, but we are doing PR.
At any rate, we should be able to get some hard numbers on ourselves and some detail on how it went – how our campaign has gone from the beginning, what we did along way, what changed the game, etc. Which will be an interesting set of blog posts over time…
Tags: social media, Spredfast