Spredfast Official Launch Today
Well, it’s official. We have gone out hard launching the product. The dev folks have really stepped up to get us ready and Porter Novelli has been terrific on the PR side. Thanks to everyone who helped out. Below are a couple excerpts from the articles that are already out.
Austin startup tracks social media efforts
Social media campaigns have become standard marketing fare, but measuring their effectiveness is still next to impossible.
Austin startup Spredfast says it has the answer with its new Web-based software that helps companies manage their social media efforts.
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Spredfast has managed more than 200 campaigns since September for clients including IBM Corp., Cisco and AOL. University of Texas’ Harry Ransom Center used Spredfast to promote its Edgar Allen Poe exhibit, while Austin restaurant Truluck’s kicked off its social media outreach with the software, adding 659 Facebook fans in four months. Now Truluck’s is using Spredfast to integrate its blog and Flickr photos as well.
“We can measure every piece of content you distribute,” says Ken Cho, Spredfast co-founder. “That lets clients automate the task of collecting metrics, and immediately determine the impact of their message.”
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And
Spredfast Fashions Social Media Into a Corporate Dashboard
Managing your social media presence at times seems like a full-time job, but for some people it actually is one. And professional social media-ites need professional-grade tools to do what they do. A new service called Spredfast, launching tomorrow from Austin, Texas-based Social Agency and already used by IBM, HP, AOL, the Sierra Club, Cisco, Intel, Monster.com and the Salvation Army, is a completely web-based social dashboard with more features than you can shake a stick at.
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However, the Spredfast product, which costs $50-$100 per month per campaign, offers these key features:
- It is multi-user, with multiple access levels, calendaring and scheduling tools.
- It’s integrated with a whole bunch of services: Facebook, Twitter, LinkedIn, YouTube and Flickr, with support for WordPress, Blogger, Moveable Type, Lotus Live Connections, Drupal and most XML-RPC-enabled blogging platforms. Users can respond to conversations from within the site.
- It offers its own metrics system that helps you compare week to week how your brand or campaign is doing. So, for instance, getting a new fan on Facebook or getting a “like” on a post would earn you a point. Then you can see in a pretty chart how your engagement is trending vs. previous weeks.
Plus, said co-founders Kenneth Cho and Scott McCaskill, upcoming features include: importing conversion stats from Bit.ly links, exporting reports to PDF and email, and an iPhone app.
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Great stuff – really exciting over here. If you want to check out Spredfast, just hit the link.
Tags: social media, Spredfast