Some Facebook and marketing thoughts – part 1
Facebook and marketing are becoming inseparable for most businesses. Not that simple banner ads or click ads are going to necessarily be a huge boon for Facebook; instead Facebook users are more and more comfortable showing their allegiances to business and brands by becoming advocates either as fans or as fan page/group owners. In the same way that 10 years ago it became necessary for all businesses to develop some sort of online presence, all businesses will soon have to have some sort of interaction with Facebook.
How businesses make use of this platform will vary. Some will satisfy themselves with fan pages only, others with application enhanced pages, and some with full-blown applications as games or productivity tools built into Facebook’s infrastructure. Media sites and other online communities will also take advantage of Facebook connect, allowing their user base to log onto their sites and post to both the business site and back to Facebook. This symbiotic relationship will enhance both parties – driving traffic to Facebook and back to the contributing site. Facebook is fairly limited in the data they allow participating sites to acquire from it – at least on a permanent basis. I don’t see Facebook changing this stance any time soon; the data they keep on people are the keys to the castle. That said, it will be harder and harder for Facebook to limit the data that FB connect sites are gradually acquiring on their own. Especially as a FB connect site becomes highly trafficked, it will maintain much of the personally identifiable information that FB has and still remain within Facebook’s terms of service. This situation will likely evolve into FB charging for access to its network at certain levels of interconnection and frequency.
More on Monday.
February 7th, 2010 at 2:23 am
Wow that was long……… Since you have said that no sign were posted stating that there was a limit to how many you buy then you were entitled to purchase as many as you want.