Another private label community?
Now I actually think there are good reasons to have a private label community, especially if you have a vibrant user base as presumably Sony Ericsson does. However, like the techcrunch guys I wonder if the heyday for these sites isn’t over. Certainly any new communities ought to be incorporating Facebook connect or whichever mainstream network is in their demographic or area. It’s all about network mashups, now. Your private label community will benefit from that interaction.
Can good old fashioned User-Generated Content help shift handsets? Sony Ericsson apparently thinks so.
The handset maker has announced a new web service called Creations, its “vision for the future of mobile entertainment”, based on something the company is calling ‘co-creation’.
Basically, it’s a content sharing site – sorry, a “movement” (I kid you not, this is their word) – in which users can upload, “remix” and publish content to and from their mobile phones and the desktop, all distributed under a Creative Commons license.
It’s an idea that might have seemed credible a few years ago but in 2010 it appears as if Sony Ericsson has got a little too drunk on the web 2.0 cool aid after just about everybody else has left the party. Either that or the company’s leadership have turned to the scriptures of Lawrence Lessig in the hope of clawing back marketshare.
Good luck to them. Hope they are using some of the mash up tools available to them.
On a generic note, Europe often seems a couple years behind the US in Web 2.0, but maybe they will leap frog us in the next couple years…
February 16th, 2010 at 12:47 pm
While the “remix”ing of UCG via a hand held device sounds interesting, what is relevant today is the ability to disseminate online UGC via mobile engagement services and reach community constituents when they are off-line.
The smart phone is a great tool, but to reach the masses, you need an intelligent mobile solution that can reach the broadest possible audience with content that is relevant to them. While this is no small task, it is doable and it is available now.
The blending of Mobile Engagement with Social Media is the next big step. A small handful of the social platform companies have recently announced mobile versions of their software & the remaining major social platform companies do have a road-map item for mobile.
Look for more of these announcements in the coming months.
August 30th, 2010 at 3:02 pm
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