Posts Tagged ‘the end’

Good for CoTweet – bought by ExactTarget

Tuesday, March 2nd, 2010

Well how about that.  Good for CoTweet.

CoTweet Acquired By Email Marketing Firm ExactTarget
Adam Ostrow

CoTweet, the Twitter CRM tool used by several massive brands including Best Buy and Ford, has been acquired by ExactTarget, an email marketing firm.

In a statement, ExactTarget CEO Scott Dorsey said,” By combining the power of ExactTarget and CoTweet, we can provide businesses a complete solution to tie together all formsof interactive communications and drive deeper customer engagement online.”

While perhaps not a widely known name in the social media space, ExactTarget is a major player in email marketing, generating $114 million in revenue for 2009. The company has also raised a massive $140 in venture capital, most recently securing $75 million this past December.

I think this combo actually makes perfect sense.  I could also have seen a DemandMedia or Adobe or Yahoo scooping them up.  I wonder what other companies are like CoTweet running around…

Social Media Campaign managed by Spredfast

Tags: , ,
Posted in Uncategorized | No Comments »

Finally a Facebook revenue scheme I get

Friday, February 26th, 2010

Facebook money… facebook’s way of making money.  Annoyed by Facebook applications?  Hoping FB does something to curb their ubiquity on your stream?  Well, don’t look now but Facebook’s incentives just got twisted.  By taking a cut of the applications through Facebook Credits, FB will have every reason to make sure high performing apps make it in front of the most people.  And this revenue stream I understand.  So is Facebook ultimately a massively multiplayer online game system?  I’d say yep.

Facebook to Take 30% Cut of Developers’ Facebook Credits Revenues
Samuel Axon

 

Facebook will soon roll Facebook Credits out to even more application developers, so it has publicly announced that it will take 30% of the revenues earned for goods sold via Facebook Credits.

Facebook Credits make up Facebook’s virtual currency; the currency became available to some users last Spring. Those users could buy gifts with it. Facebook then made a deal that gave users the ability to purchase Facebook Credits with their PayPal accounts and offered Facebook Credits as a currency option to several application developers, including uber-huge game-makers Playfish and Zynga.

Facebook says it’s taking the 30% cut so it can invest “heavily in the ecosystem” by educating users and marketing to them about the currency, testing out incentives to get people to try the credits out, and seeding credits to get people comfortable with them.

Now if I could only find my way around facebook again…

Social Media Campaign managed by Spredfast

Tags: , ,
Posted in Uncategorized | No Comments »

Facebook spam or do they really like me…

Wednesday, February 24th, 2010

Seems the past few days I have been hounded by Facebook spam, and not just the type from Farmville or Mafia wars requiring more manure or glocks (am I even saying that right).  Back in the day, MySpace and Friendster both didn’t have any of this… then it was all they had (but I sure thought all those friendly ladies were really interested in me, especially when my only photo was a picture of the earth from space).  In my view, the spambots were the start of the end for those sites.  Now, Facebook seems to be catching them relatively quickly, so maybe they can prevent the takeover.  But I wonder how much of their growth is real and what the spambots will do to the current user base.

Oh and sorry for the spotty posting.

Social Media Campaign managed by Spredfast

Tags: , , ,
Posted in Uncategorized | No Comments »